Welcome to this special edition of Pixel P&L! Our friends over at STAN are putting on one of India’s most anticipated influencer events of the year: STANFest 2024, and so we’re turning the spotlight on them this week.
What’s Happening at STANFest 2024?
Date: November 24, 2024
Location: Phoenix Palassio Courtyard, Lucknow, Uttar Pradesh
The last edition of STANFest didn’t just capture headlines—it created them. The sheer energy of fans flooding the venue reached a crescendo. As creator meet-and-greets turned into massive crowd surges, local authorities had to step in to ensure safety and order. If that wasn’t a testament to the magnetic pull of India’s top influencers, what is?
This year, STANFest 2024 is set to build on that momentum, bringing together creators, fans, and businesses. With 200+ creators, including prominent figures like Ashish Chanchlani, Fukra Insaan, and Naman "Mortal" Mathur, the event is set to attract fans, gamers, and industry stakeholders alike.
Key attractions include:
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Esports LAN Tournament: Competitive gaming heats up as teams battle for a spot in an international championship in Thailand.
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Interactive Zones: Branded gaming booths and challenges, such as the STAN Arena, offer fans hands-on experiences while showcasing brands’ ability to integrate seamlessly into gaming culture.
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Gaming and Esports Awards: A formal recognition of creators, players, and developers who are shaping the industry.
Live performances and cosplay exhibitions further broaden the appeal, drawing in audiences from beyond hardcore gaming communities.
The festival is more than just a fan frenzy; it’s a showcase of how brands and creators can collaborate in India’s fast-growing influencer marketing ecosystem, projected to be worth Rs. 3,375 crore (US$ 404.82 million) by 2026. From esports LAN tournaments with international stakes to cosplay zones and gaming awards, STANFest is a masterclass in experiential marketing and fan engagement.
Whether you’re exploring collaborations with creators, interested in esports, or evaluating the impact of immersive fan experiences, STANFest will offer insights into what’s working and where opportunities lie.
How to Attend?
Entry is free with registration via the STAN app. While this event is primarily for fans, its scale and execution are worth observing for professionals eyeing this space.
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