An Indian car brand makes its way into BGMI! Today’s Pixel P&L has all the details of the collaboration, a report on Joe Biden’s new rules restricting Nvidia graphics card imports, and more.
KRAFTON India Partners With Mahindra to Add BE 6 Electric SUV to BGMI
KRAFTON India has announced a partnership with Mahindra to integrate the Mahindra BE 6 electric SUV into its popular mobile game, Battlegrounds Mobile India (BGMI). Revealed on Jan. 13, 2025, the collaboration allows players to virtually drive the BE 6 and participate in challenges for a chance to win the real vehicle.
The integration marks a significant push toward delivering localized and immersive experiences for Indian gamers, according to Siddharth Mehrotra, Head of Business Development at KRAFTON India. “Mahindra, an iconic Indian brand known for innovation, and the BE 6 with its sporty and high-end tech, was a natural fit for BGMI’s futuristic and immersive universe,” Mehrotra said.
The initiative aligns with KRAFTON India’s strategy of blending culturally resonant content with gaming innovation. By featuring the BE 6, BGMI aims to engage players while spotlighting Indian automotive advancements. The partnership underscores a growing trend of gamified marketing, leveraging virtual platforms to connect with younger, tech-savvy audiences.
Biden Administration’s AI Chip Export Rules Face Backlash from Nvidia
The Biden administration announced new rules on Monday restricting exports of advanced AI chips to curb access for adversaries like China and Russia while preserving U.S. technological dominance. The regulations, which cap exports to most countries, including India and several Asian nations, have drawn criticism from tech leaders.
Nvidia called the rules "misguided," arguing they could harm global innovation and economic growth. Ned Finkle, Nvidia’s Vice President of Government Affairs, warned that the measures might weaken U.S. technological leadership by creating bureaucratic hurdles and driving customers toward Chinese competitors. Nvidia’s stock fell by 4% following the announcement.
While India and other nations, including Singapore and the Philippines, face fewer restrictions than China or Russia, limited access to advanced chips could hamper innovation in AI and gaming, potentially slowing growth in these emerging markets.
Quick Bytes
Indian Gaming Expo (IGX) Partners With Skyesports
The latter will host a multi-game esports tournament during the upcoming event at Nesco Ground, Mumbai, on Jan. 24-25, 2025. The collaboration aims to spotlight competitive gaming as a key feature of the expo, which is expected to attract gaming enthusiasts and industry professionals across India.
Old Glory Studios Launches Equity Crowdfunding for Tactical Shooter
The campaign offers investors company stakes in exchange for financial backing to advance the game from prototype to Alpha, with early access planned for late 2025. By embracing equity crowdfunding, a growing trend in the gaming industry, Old Glory aims to maintain creative control while engaging fans as stakeholders, fostering a community-driven approach to development and expanding opportunities for gamer involvement in the studio’s success.
Did You Know
Many of you old-school gamers might fondly remember Space Cadet Pinball on Windows XP, but did you know it was originally a demo for a full pinball game with multiple table designs? However, its launch stumbled due to an unusual sales model: players had to call a phone number to purchase the full game.
To make matters worse, a font issue rendered the company’s name nearly unreadable, leaving many unaware of the full version's existence. As a result, Space Cadet Pinball remained a nostalgic demo rather than achieving the success it might have deserved.
Quote of the Day
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Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
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