Advertising remains the backbone of much of the content consumed online, with platforms like Google, Facebook, Reddit, LinkedIn, TikTok, and X relying heavily on ads to offer free access to information. Google, originally known as a search engine, has since evolved into the world’s largest advertising company. In its second-quarter earnings report for 2024, the tech giant revealed that ad revenue reached $64.62 billion.
As part of its ongoing effort to protect that revenue stream, Google has intensified its crackdown on ad-blocking tools. Recent updates to Chrome’s extension framework have disabled many popular ad-blockers, tightening the company's control over ad-supported content. One of the main areas affected is YouTube, one of Google’s most prominent subsidiaries.
YouTube has taken a hard stance against third-party apps like Revanced that allow users to bypass ads. In a recent policy shift, the platform announced that users who employ ad-blockers will face restrictions on the number of videos they can watch. The ultimatum is clear: disable ad-blockers or subscribe to YouTube Premium, the company’s $13.99-per-month ad-free service.
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