We’ve all been there: scrolling through Instagram reels or TikToks, consuming a stream of memes, inspirational speeches, or whatever the algorithm decides we should see. Then come the ads. A puzzle game flashes on the screen—pull the pins in the right order to save the character from certain doom. Or maybe it's an action-packed adventure, with a hero mowing down enemies while sprinting across a bridge. The games look simple, addictive, and easy to beat, but the gameplay in the ad is deliberately terrible. The character makes obvious mistakes, and you’re left mentally screaming, No, don’t do that! It’s a clever hook. Convinced you could do better, you download the game, eager to prove your strategic genius.
But once you start playing, the reality doesn’t match the promise. That puzzle game? Turns out it’s a match-three clone of Candy Crush. The fast-paced action shooter? Actually, it’s a base-building game with little resemblance to the frenetic battle scene you were sold on. It’s not just a bait-and-switch, it’s a full-on genre shift.
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