Amazon’s live-streaming powerhouse Twitch is perhaps the biggest brand in the space, attracting a massive 105 million monthly viewers and more than 7 million active streamers. At any given time, approximately 2.5 million users are engaging with a variety of streams—from gaming to “just chatting,” ASMR to creative pursuits like painting, and even trending niche content like “hot tub” streams. According to Needham analyst Laura Martin, Twitch’s appeal among the younger generation has elevated its valuation to a striking $46 billion, underscoring its market potential and influence.
However, beneath the surface of Twitch’s meteoric growth and Amazon-backed resources lies a complex web of challenges that threaten its path to sustainable profitability. While the platform generated $2 billion in revenue last year, profitability remains elusive, pushing Twitch to implement cost-cutting measures like layoffs.
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