Less than two weeks before the start of its largest (and only self-sponsored) Dota 2 tournament, The International 2024, Valve announced it would be disallowing in-game advertisements. What this meant was that primarily three forms of in-game advertisement, the banners that hang outside of bases, the logos that sit on the high ground, and player’s name tags, would have to remove all references to sponsors..
The reason given was that this move was to allow fans to experience The International, a pet project of Valve and one of the few things they still directly control in the esports space, without distraction and confusion. In-game names wouldn’t have sponsors' names tacked to the front or back, in clan tags, and the in-game graphics would not feature advertisements.
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