India’s gaming industry has expanded rapidly over the past decade, yet a true commercial breakthrough remains elusive. Outside of Real Money Games, no Indian studio has released a title generating $5 million in annual recurring revenue in the last five years, despite a surge in indie talent. For Anurag Choudhary, founder of Felicity Games, the issue isn’t a lack of creativity—it’s a lack of optimization.
Choudhary entered the gaming industry about a year and a half ago, an outsider to the space. A veteran of leadership roles at Snapdeal and Swiggy, he had also launched Wakao, a short-video platform that saw strong user numbers but struggled to monetize, forcing him to return investor funds. “From that experience, I learned a lot about user acquisition and performance marketing, both critical to the mobile casual gaming space today,” he said in an exclusive interview with AFK Gaming.
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