Battlegrounds Mobile India (BGMI) being one of the most popular mobile games in India has looked to provide its players with some exciting rewards and collaboration. Be it the recent Aston Martin collaboration or the Dragon Ball Z event where players were able to obtain a car and character skins for themselves.
Recently, Bollywood actor Ranveer Singh was named the official Brand Ambassador for BGMI. According to Krafton, the company's official press release for this strategic relationship seeks to engage and provide elevated experiences for millions of gamers across the nation by fusing the excitement of gaming with the magnetism of superstar Ranveer Singh.
Krafton’s Play Pure campaign featuring Ranveer Singh
The partnership between BGMI and Ranveer Singh is a step towards recognising gaming as a platform and for engaging community members and providing entertainment. Ranveer Singh also resonates the same kind of energy and passion that gamers bring to the battlefield. The collaboration is ready to make gaming and BGMI accessible to a wider audience and represents the fusion of entertainment and gaming.
Along with this collaboration Krafton also announced its Play Pure campaign where players are “urged to be bold and celebrate their authenticity in the Battlegrounds”. A video was also released for this collaboration featuring the Bollywood star.
The actor expressed his enthusiasm for this new endeavor by saying, "As an artist, I find gaming to be an extension of my creative expression. The passion, rivalry, friendship, and teamwork that characterize the gaming industry genuinely resonate with me”. In addition, he expressed his happiness at taking part in this adventure and interacting with the Indian gaming community.
This is not the first time Krafton has collaborated with someone outside the gaming community. It was rumored that Indian cricket star Hardik Pandya will also be collaborating with BGMI. Some leaked photos and voice recordings suggested that a new voice pack featuring the cricket star will be released in the future.
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