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Monday, August 19, 2024

Esports Teams as Marketing Agencies: A New Way of Thinking

It’s almost taboo to say in the industry, but the most cynical of all readings of esports is that the entire space exists just as a marketing arm for games developers. The competitions, the tournaments, the players, the fans, are all just ways to sell games and in-game items. To get new people to play, and a way to keep players engaged when in-game content can’t possibly keep up with demand.

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from AFK Gaming https://ift.tt/ZpANI9C

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