In the financial year 2023, gaming and interactive media focused Venture Capital firm Lumikai estimated the size of the casual and hyper-casual gaming market in India to be pegged at $700 million. By 2028, this is projected to grow to $2.3 billion, presenting a sizable opportunity by any measure. Interestingly, most developers and publishers in the space have continued to view India as a source of cost efficient talent, capable of extracting revenue from players in developed nations, rather than focusing on monetization via Indian gamers and advertisers.
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