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Thursday, August 22, 2024

Pixel P&L: Food Habits of Indian Gamers and Esports Athletes

Good Morning. It's Friday, August 23.  In today's edition, we explore the evolving dietary habits of Indian gamers and esports athletes, and how the industry is adjusting to optimize performance. We also delve into NIP Group's newest venture into esports-themed hotels in partnership with Homeinns Hotels Group, marking a significant expansion into the hospitality sector. Stay tuned for these stories and more insights from the fast-paced world of gaming and esports.

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An Inside Look at the Dietary Habits of Indian Gamers and Esports Athletes

India's booming gaming industry has ushered in a digital revolution that reshapes not just entertainment but also lifestyle habits, particularly nutrition. Gamers who often skip meals and rely on quick, calorie-dense snacks during marathon gaming sessions, exemplify a trend where convenience overrides healthy choices. As gaming becomes a dominant pastime, Indian gamers and esports athletes are increasingly at risk of poor nutrition and health issues, driven by sedentary lifestyles and processed food consumption.

The rise of quick commerce platforms like Swiggy Instamart and Blinkit has made unhealthy food choices more accessible than ever. However, the conversation around balanced diets for gamers is gaining momentum. Esports organizations are starting to address the importance of nutrition for peak performance, with some implementing meal plans and hydration monitoring for their athletes.

Our feature story today delves into the eating habits of Indian gamers and competitive players, explores how poor nutrition impacts performance, and highlights efforts to promote healthier choices. With the industry still catching up on nutrition education, it's crucial to raise awareness and strike a balance between convenience and health for both casual gamers and professional athletes.

NIP Group Partners with Homeinns to Launch Esports-Themed Hotels in China

Ninjas in Pyjamas (NIP) has entered into a strategic partnership with China's Homeinns Hotels Group to launch a joint venture focused on developing esports-themed hotels. NIP Group, which will hold a controlling stake in the venture, aims to tap into China's growing gaming industry by combining its esports expertise with Homeinns’ hospitality operations. The move is part of a broader effort to diversify revenue streams and reach new audiences in a rapidly evolving market.

The first esports hotel is expected to open in a top-tier Chinese city in the coming months. This partnership marks a notable shift for both companies, particularly for Homeinns, which is expanding beyond traditional lodging into niche markets driven by younger demographics. NIP Group's foray into physical spaces underscores the increasing convergence of digital entertainment and hospitality, as companies seek to capitalize on the crossover between gaming culture and lifestyle trends.

The joint venture will span seven years, from 2024 to 2031, with both companies aiming to establish a foothold in a sector that remains largely untapped in China. While the esports hotel concept has gained traction in other parts of Asia, the collaboration between NIP Group and Homeinns represents one of the first large-scale efforts to bring the model to the Chinese market.

Quick Bytes

2023 Report Highlights Growth in Europe’s Video Game Industry, Workforce, and Revenue

Video Games Europe and the European Games Developer Federation (EGDF) released their 2023 Key Facts Report, outlining the state of Europe’s video game sector. Key findings show that 75% of European gamers are adults, with an average age of 31.4. The overall workforce grew by 6.7% to nearly 115,000, while industry revenue increased 5% to €25.7 billion across major markets. Women now represent 24.4% of the workforce, up 1.3% from last year. The report emphasizes the need for a robust EU strategy to address the skills gap and support talent development, crucial for sustaining growth in Europe’s dynamic gaming sector.

South Korean Developers Embrace Shift Toward Single-Player Console and PC Games

South Korean game developers are seeing a growing interest in single-player console and PC games, marking a shift from the region's traditionally online and free-to-play-dominated industry. Developers at Pearl Abyss, Round8 Studio, and Shift Up report that players are increasingly drawn to narrative-driven experiences, both domestically and globally. Recent releases like "Lies of P" and "Stellar Blade" signal this trend, as companies explore new markets beyond mobile. While some executives see limited growth for consoles in South Korea, others highlight the expanding interest in single-player games, indicating a potential shift in the region’s gaming landscape.

Crunchyroll Expands Indian Language Dubs with Seven New Anime Releases

Crunchyroll has announced plans to stream Indian language dubs for seven anime titles. Beginning August 20, the platform will release Tamil and Telugu dubs of Mashle: Magic and Muscles and Hindi, Tamil, and Telugu dubs of Dr. Stone: Stone Wars. On August 23, Hindi dubs of Mushoku Tensei: Jobless Reincarnation and its sequel will be available, followed by Assassination Classroom (seasons one and two) on August 28. Additionally, Horimiya will be released on September 6, while Blue Lock and Banished from the Hero's Party will arrive on September 10, all in Hindi, Tamil, and Telugu.

EA Sports College Football 25 Tops U.S. Sales, Boosts July Gaming Revenue by 10%

Electronic Arts (EA) scored a major win with EA Sports College Football 25, which became the best-selling game of July 2024 and the year so far in the U.S., according to Circana data. The football title dethroned Elden Ring as the top-selling game, followed by Call of Duty: Modern Warfare III and Minecraft. Despite being a console-exclusive release, EA Sports College Football 25 also boosted hardware sales.

Did You Know?

Firaxis Games still preserves the original 33-year-old Compaq Deskpro 386 PC that Sid Meier used to develop Civilization—and it still works! This vintage machine, which cost $10,000 when it was new (equivalent to over $23,000 today), holds a playable pre-release version of the original Civilization. Remarkably, the PC, complete with 640 KB of usable RAM and a Sound Blaster audio card, is still operational thanks to some creative salvage work by Firaxis' IT department. This piece of gaming history sits on display at Firaxis' Maryland office, honoring the legacy of one of the most iconic strategy games ever created.

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